Pandas Profiling Report

Dataset statistics

Number of variables	22
Number of observations	14731
Missing cells	2923
Missing cells (%)	0.9%
Duplicate rows	1
Duplicate rows (%)	< 0.1%
Total size in memory	2.4 MiB
Average record size in memory	169.0 B

Variable types

Numeric	14
Categorical	7
Boolean	1

Alerts

Dataset has 1 (< 0.1%) duplicate rows	Duplicates
`HomePage` is highly overall correlated with `ProductDescriptionPage`	High correlation
`HomePage_Duration` is highly overall correlated with `LandingPage_Duration` and 2 other fields	High correlation
`LandingPage` is highly overall correlated with `LandingPage_Duration` and 1 other fields	High correlation
`LandingPage_Duration` is highly overall correlated with `HomePage_Duration` and 3 other fields	High correlation
`ProductDescriptionPage` is highly overall correlated with `HomePage` and 3 other fields	High correlation
`ProductDescriptionPage_Duration` is highly overall correlated with `HomePage_Duration` and 3 other fields	High correlation
`GoogleMetric:Bounce Rates` is highly overall correlated with `GoogleMetric:Exit Rates`	High correlation
`GoogleMetric:Exit Rates` is highly overall correlated with `GoogleMetric:Bounce Rates`	High correlation
`OS` is highly overall correlated with `SearchEngine` and 1 other fields	High correlation
`SearchEngine` is highly overall correlated with `OS` and 2 other fields	High correlation
`Type of Traffic` is highly overall correlated with `SearchEngine`	High correlation
`CustomerType` is highly overall correlated with `OS` and 1 other fields	High correlation
`HomePage` has 153 (1.0%) missing values	Missing
`HomePage_Duration` has 150 (1.0%) missing values	Missing
`LandingPage` has 153 (1.0%) missing values	Missing
`ProductDescriptionPage_Duration` has 167 (1.1%) missing values	Missing
`GoogleMetric:Bounce Rates` has 151 (1.0%) missing values	Missing
`SeasonalPurchase` has 150 (1.0%) missing values	Missing
`HomePage` has 6977 (47.4%) zeros	Zeros
`HomePage_Duration` has 7130 (48.4%) zeros	Zeros
`LandingPage` has 11525 (78.2%) zeros	Zeros
`LandingPage_Duration` has 11804 (80.1%) zeros	Zeros
`ProductDescriptionPage_Duration` has 957 (6.5%) zeros	Zeros
`GoogleMetric:Bounce Rates` has 6409 (43.5%) zeros	Zeros
`GoogleMetric:Page Values` has 11787 (80.0%) zeros	Zeros
`SeasonalPurchase` has 13034 (88.5%) zeros	Zeros

Reproduction

Analysis started	2023-01-21 18:11:36.863561
Analysis finished	2023-01-21 18:12:11.032479
Duration	34.17 seconds
Software version	pandas-profiling vv3.5.0
Download configuration	config.json

HomePage
Real number (ℝ)

HIGH CORRELATION
MISSING
ZEROS

Distinct	27
Distinct (%)	0.2%
Missing	153
Missing (%)	1.0%
Infinite	0
Infinite (%)	0.0%
Mean	2.2502401

Minimum	0
Maximum	27
Zeros	6977
Zeros (%)	47.4%
Negative	0
Negative (%)	0.0%
Memory size	115.2 KiB

Quantile statistics

Minimum	0
5-th percentile	0
Q1	0
median	1
Q3	3
95-th percentile	9
Maximum	27
Range	27
Interquartile range (IQR)	3

Descriptive statistics

Standard deviation	3.2880417
Coefficient of variation (CV)	1.4611959
Kurtosis	5.1596807
Mean	2.2502401
Median Absolute Deviation (MAD)	1
Skewness	2.0335591
Sum	32804
Variance	10.811218
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=27)

Value	Count	Frequency (%)
0	6977	47.4%
1	1580	10.7%
2	1264	8.6%
3	1114	7.6%
4	882	6.0%
5	700	4.8%
6	485	3.3%
7	385	2.6%
8	303	2.1%
9	252	1.7%
Other values (17)	636	4.3%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
0	6977	47.4%
1	1580	10.7%
2	1264	8.6%
3	1114	7.6%
4	882	6.0%
5	700	4.8%
6	485	3.3%
7	385	2.6%
8	303	2.1%
9	252	1.7%

Value	Count	Frequency (%)
27	1	< 0.1%
26	1	< 0.1%
24	3	< 0.1%
23	6	< 0.1%
22	7	< 0.1%
21	3	< 0.1%
20	3	< 0.1%
19	7	< 0.1%
18	14	0.1%
17	20	0.1%

HomePage_Duration
Real number (ℝ)

HIGH CORRELATION
MISSING
ZEROS

Distinct	2844
Distinct (%)	19.5%
Missing	150
Missing (%)	1.0%
Infinite	0
Infinite (%)	0.0%
Mean	79.300762

Minimum	0
Maximum	3398.75
Zeros	7130
Zeros (%)	48.4%
Negative	0
Negative (%)	0.0%
Memory size	115.2 KiB

Quantile statistics

Minimum	0
5-th percentile	0
Q1	0
median	5
Q3	91
95-th percentile	341.42857
Maximum	3398.75
Range	3398.75
Interquartile range (IQR)	91

Descriptive statistics

Standard deviation	179.3747
Coefficient of variation (CV)	2.2619543
Kurtosis	55.120503
Mean	79.300762
Median Absolute Deviation (MAD)	5
Skewness	5.9224868
Sum	1156284.4
Variance	32175.283
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
0	7130	48.4%
4	76	0.5%
5	62	0.4%
11	55	0.4%
6	49	0.3%
14	44	0.3%
10	42	0.3%
7	41	0.3%
15	40	0.3%
9	39	0.3%
Other values (2834)	7003	47.5%
(Missing)	150	1.0%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
0	7130	48.4%
1.333333333	3	< 0.1%
2	17	0.1%
3	33	0.2%
3.5	5	< 0.1%
4	76	0.5%
4.5	4	< 0.1%
4.75	1	< 0.1%
5	62	0.4%
5.066666667	1	< 0.1%

Value	Count	Frequency (%)
3398.75	1	< 0.1%
2720.5	1	< 0.1%
2657.318056	4	< 0.1%
2629.253968	1	< 0.1%
2407.42381	2	< 0.1%
2156.166667	1	< 0.1%
2137.112745	1	< 0.1%
2086.75	1	< 0.1%
2047.234848	1	< 0.1%
1951.279141	2	< 0.1%

LandingPage
Real number (ℝ)

HIGH CORRELATION
MISSING
ZEROS

Distinct	17
Distinct (%)	0.1%
Missing	153
Missing (%)	1.0%
Infinite	0
Infinite (%)	0.0%
Mean	0.49073947

Minimum	0
Maximum	24
Zeros	11525
Zeros (%)	78.2%
Negative	0
Negative (%)	0.0%
Memory size	115.2 KiB

Quantile statistics

Minimum	0
5-th percentile	0
Q1	0
median	0
Q3	0
95-th percentile	3
Maximum	24
Range	24
Interquartile range (IQR)	0

Descriptive statistics

Standard deviation	1.2523765
Coefficient of variation (CV)	2.5520191
Kurtosis	28.409076
Mean	0.49073947
Median Absolute Deviation (MAD)	0
Skewness	4.1454294
Sum	7154
Variance	1.5684469
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=17)

Value	Count	Frequency (%)
0	11525	78.2%
1	1206	8.2%
2	859	5.8%
3	452	3.1%
4	239	1.6%
5	119	0.8%
6	89	0.6%
7	40	0.3%
8	13	0.1%
9	12	0.1%
Other values (7)	24	0.2%
(Missing)	153	1.0%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
0	11525	78.2%
1	1206	8.2%
2	859	5.8%
3	452	3.1%
4	239	1.6%
5	119	0.8%
6	89	0.6%
7	40	0.3%
8	13	0.1%
9	12	0.1%

Value	Count	Frequency (%)
24	1	< 0.1%
16	2	< 0.1%
14	2	< 0.1%
13	4	< 0.1%
12	5	< 0.1%
11	1	< 0.1%
10	9	0.1%
9	12	0.1%
8	13	0.1%
7	40	0.3%

LandingPage_Duration
Real number (ℝ)

HIGH CORRELATION
ZEROS

Distinct	1084
Distinct (%)	7.4%
Missing	135
Missing (%)	0.9%
Infinite	0
Infinite (%)	0.0%
Mean	33.455943

Minimum	0
Maximum	2549.375
Zeros	11804
Zeros (%)	80.1%
Negative	0
Negative (%)	0.0%
Memory size	115.2 KiB

Quantile statistics

Minimum	0
5-th percentile	0
Q1	0
median	0
Q3	0
95-th percentile	187
Maximum	2549.375
Range	2549.375
Interquartile range (IQR)	0

Descriptive statistics

Standard deviation	140.14626
Coefficient of variation (CV)	4.1889794
Kurtosis	85.65435
Mean	33.455943
Median Absolute Deviation (MAD)	0
Skewness	7.9979972
Sum	488322.94
Variance	19640.973
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
0	11804	80.1%
13	35	0.2%
10	34	0.2%
9	33	0.2%
11	30	0.2%
16	28	0.2%
12	27	0.2%
8	25	0.2%
6	25	0.2%
7	24	0.2%
Other values (1074)	2531	17.2%
(Missing)	135	0.9%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
0	11804	80.1%
1	2	< 0.1%
1.5	1	< 0.1%
2	12	0.1%
2.5	3	< 0.1%
3	16	0.1%
4	19	0.1%
5	19	0.1%
5.5	4	< 0.1%
6	25	0.2%

Value	Count	Frequency (%)
2549.375	2	< 0.1%
2256.916667	1	< 0.1%
2252.033333	1	< 0.1%
2195.3	1	< 0.1%
2166.5	2	< 0.1%
2050.433333	1	< 0.1%
1949.166667	4	< 0.1%
1830.5	1	< 0.1%
1779.166667	1	< 0.1%
1778	1	< 0.1%

ProductDescriptionPage
Real number (ℝ)

Distinct	294
Distinct (%)	2.0%
Missing	123
Missing (%)	0.8%
Infinite	0
Infinite (%)	0.0%
Mean	31.559488

Minimum	0
Maximum	705
Zeros	46
Zeros (%)	0.3%
Negative	0
Negative (%)	0.0%
Memory size	115.2 KiB

Quantile statistics

Minimum	0
5-th percentile	1
Q1	7
median	17.5
Q3	38
95-th percentile	111
Maximum	705
Range	705
Interquartile range (IQR)	31

Descriptive statistics

Standard deviation	44.897089
Coefficient of variation (CV)	1.4226178
Kurtosis	33.034005
Mean	31.559488
Median Absolute Deviation (MAD)	12.5
Skewness	4.4590316
Sum	461021
Variance	2015.7486
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
1	785	5.3%
2	564	3.8%
3	554	3.8%
6	506	3.4%
4	501	3.4%
7	469	3.2%
5	452	3.1%
8	416	2.8%
10	410	2.8%
9	372	2.5%
Other values (284)	9579	65.0%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
0	46	0.3%
1	785	5.3%
2	564	3.8%
3	554	3.8%
4	501	3.4%
5	452	3.1%
6	506	3.4%
7	469	3.2%
8	416	2.8%
9	372	2.5%

Value	Count	Frequency (%)
705	1	< 0.1%
686	2	< 0.1%
584	1	< 0.1%
534	1	< 0.1%
518	1	< 0.1%
517	1	< 0.1%
501	2	< 0.1%
486	2	< 0.1%
470	1	< 0.1%
449	2	< 0.1%

ProductDescriptionPage_Duration
Real number (ℝ)

HIGH CORRELATION
MISSING
ZEROS

Distinct	7933
Distinct (%)	54.5%
Missing	167
Missing (%)	1.1%
Infinite	0
Infinite (%)	0.0%
Mean	1184.3461

Minimum	0
Maximum	63973.522
Zeros	957
Zeros (%)	6.5%
Negative	0
Negative (%)	0.0%
Memory size	115.2 KiB

Quantile statistics

Minimum	0
5-th percentile	0
Q1	173.1875
median	584.33333
Q3	1434.2551
95-th percentile	4232.5228
Maximum	63973.522
Range	63973.522
Interquartile range (IQR)	1261.0676

Descriptive statistics

Standard deviation	2009.4963
Coefficient of variation (CV)	1.6967138
Kurtosis	173.541
Mean	1184.3461
Median Absolute Deviation (MAD)	493.25583
Skewness	8.5807537
Sum	17248816
Variance	4038075.4
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
0	957	6.5%
17	27	0.2%
11	21	0.1%
8	21	0.1%
7	20	0.1%
14	20	0.1%
15	19	0.1%
60	18	0.1%
63	17	0.1%
50	17	0.1%
Other values (7923)	13427	91.1%
(Missing)	167	1.1%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
0	957	6.5%
0.5	2	< 0.1%
1	2	< 0.1%
2.333333333	2	< 0.1%
2.666666667	1	< 0.1%
3	3	< 0.1%
4	11	0.1%
5	10	0.1%
5.333333333	1	< 0.1%
6	8	0.1%

Value	Count	Frequency (%)
63973.52223	2	< 0.1%
43171.23338	1	< 0.1%
29970.46597	4	< 0.1%
27009.85943	1	< 0.1%
24844.1562	1	< 0.1%
23888.81	1	< 0.1%
23342.08205	2	< 0.1%
23050.10414	2	< 0.1%
21857.04648	2	< 0.1%
21672.24425	2	< 0.1%

GoogleMetric:Bounce Rates
Real number (ℝ)

HIGH CORRELATION
MISSING
ZEROS

Distinct	1628
Distinct (%)	11.2%
Missing	151
Missing (%)	1.0%
Infinite	0
Infinite (%)	0.0%
Mean	0.023365957

Minimum	0
Maximum	0.2
Zeros	6409
Zeros (%)	43.5%
Negative	0
Negative (%)	0.0%
Memory size	115.2 KiB

Quantile statistics

Minimum	0
5-th percentile	0
Q1	0
median	0.003478261
Q3	0.018181818
95-th percentile	0.2
Maximum	0.2
Range	0.2
Interquartile range (IQR)	0.018181818

Descriptive statistics

Standard deviation	0.050010552
Coefficient of variation (CV)	2.1403169
Kurtosis	6.952879
Mean	0.023365957
Median Absolute Deviation (MAD)	0.003478261
Skewness	2.8306078
Sum	340.67565
Variance	0.0025010554
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
0	6409	43.5%
0.2	895	6.1%
0.066666667	160	1.1%
0.05	135	0.9%
0.028571429	132	0.9%
0.033333333	124	0.8%
0.1	121	0.8%
0.016666667	120	0.8%
0.025	115	0.8%
0.022222222	111	0.8%
Other values (1618)	6258	42.5%
(Missing)	151	1.0%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
0	6409	43.5%
3.35 × 10^-5	2	< 0.1%
3.83 × 10^-5	1	< 0.1%
3.94 × 10^-5	1	< 0.1%
7.09 × 10^-5	1	< 0.1%
7.27 × 10^-5	1	< 0.1%
7.5 × 10^-5	1	< 0.1%
8.01 × 10^-5	1	< 0.1%
8.08 × 10^-5	1	< 0.1%
0.000123762	1	< 0.1%

Value	Count	Frequency (%)
0.2	895	6.1%
0.183333333	1	< 0.1%
0.18	6	< 0.1%
0.175	2	< 0.1%
0.166666667	5	< 0.1%
0.164285714	1	< 0.1%
0.164230769	2	< 0.1%
0.161904762	1	< 0.1%
0.16	4	< 0.1%
0.155555556	5	< 0.1%

GoogleMetric:Exit Rates
Real number (ℝ)

Distinct	4051
Distinct (%)	27.7%
Missing	129
Missing (%)	0.9%
Infinite	0
Infinite (%)	0.0%
Mean	0.044664125

Minimum	0
Maximum	0.2
Zeros	77
Zeros (%)	0.5%
Negative	0
Negative (%)	0.0%
Memory size	115.2 KiB

Quantile statistics

Minimum	0
5-th percentile	0.004761905
Q1	0.014501543
median	0.026406456
Q3	0.05
95-th percentile	0.2
Maximum	0.2
Range	0.2
Interquartile range (IQR)	0.035498457

Descriptive statistics

Standard deviation	0.049912317
Coefficient of variation (CV)	1.1175035
Kurtosis	3.559785
Mean	0.044664125
Median Absolute Deviation (MAD)	0.01464175
Skewness	2.0677222
Sum	652.18556
Variance	0.0024912394
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
0.2	913	6.2%
0.05	410	2.8%
0.1	404	2.7%
0.033333333	339	2.3%
0.066666667	313	2.1%
0.04	267	1.8%
0.025	266	1.8%
0.022222222	207	1.4%
0.02	201	1.4%
0.016666667	199	1.4%
Other values (4041)	11083	75.2%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
0	77	0.5%
0.000175593	1	< 0.1%
0.000250438	2	< 0.1%
0.000262123	2	< 0.1%
0.000263158	1	< 0.1%
0.000292398	2	< 0.1%
0.000409836	1	< 0.1%
0.000446429	2	< 0.1%
0.000468384	2	< 0.1%
0.000480769	1	< 0.1%

Value	Count	Frequency (%)
0.2	913	6.2%
0.188888889	4	< 0.1%
0.186666667	6	< 0.1%
0.183333333	3	< 0.1%
0.18034188	1	< 0.1%
0.18	2	< 0.1%
0.177777778	8	0.1%
0.175	5	< 0.1%
0.173809524	1	< 0.1%
0.173333333	1	< 0.1%

GoogleMetric:Page Values
Real number (ℝ)

Distinct	2120
Distinct (%)	14.5%
Missing	132
Missing (%)	0.9%
Infinite	0
Infinite (%)	0.0%
Mean	4.8126205

Minimum	0
Maximum	361.76374
Zeros	11787
Zeros (%)	80.0%
Negative	0
Negative (%)	0.0%
Memory size	115.2 KiB

Quantile statistics

Minimum	0
5-th percentile	0
Q1	0
median	0
Q3	0
95-th percentile	31.768223
Maximum	361.76374
Range	361.76374
Interquartile range (IQR)	0

Descriptive statistics

Standard deviation	16.887366
Coefficient of variation (CV)	3.5089753
Kurtosis	94.521451
Mean	4.8126205
Median Absolute Deviation (MAD)	0
Skewness	7.5881032
Sum	70259.446
Variance	285.18315
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
0	11787	80.0%
42.29306752	5	< 0.1%
53.988	5	< 0.1%
4.212415755	4	< 0.1%
6.733744751	4	< 0.1%
6.099899016	4	< 0.1%
10.48533333	4	< 0.1%
42.8662809	4	< 0.1%
10.80188719	4	< 0.1%
32.4141704	4	< 0.1%
Other values (2110)	2774	18.8%
(Missing)	132	0.9%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
0	11787	80.0%
0.067049546	1	< 0.1%
0.093546949	1	< 0.1%
0.098621403	1	< 0.1%
0.131837013	2	< 0.1%
0.139200623	1	< 0.1%
0.150650498	2	< 0.1%
0.154821253	1	< 0.1%
0.17982681	1	< 0.1%
0.25272174	1	< 0.1%

Value	Count	Frequency (%)
361.7637419	1	< 0.1%
360.9533839	2	< 0.1%
287.9537928	1	< 0.1%
270.7846931	1	< 0.1%
255.5691579	2	< 0.1%
254.6071579	1	< 0.1%
246.7585902	3	< 0.1%
239.98	1	< 0.1%
218.8649096	2	< 0.1%
218.3951915	2	< 0.1%

SeasonalPurchase
Real number (ℝ)

MISSING
ZEROS

Distinct	6
Distinct (%)	< 0.1%
Missing	150
Missing (%)	1.0%
Infinite	0
Infinite (%)	0.0%
Mean	0.064083396

Minimum	0
Maximum	1
Zeros	13034
Zeros (%)	88.5%
Negative	0
Negative (%)	0.0%
Memory size	115.2 KiB

Quantile statistics

Minimum	0
5-th percentile	0
Q1	0
median	0
Q3	0
95-th percentile	0.6
Maximum	1
Range	1
Interquartile range (IQR)	0

Descriptive statistics

Standard deviation	0.20258285
Coefficient of variation (CV)	3.1612378
Kurtosis	9.3345247
Mean	0.064083396
Median Absolute Deviation (MAD)	0
Skewness	3.217069
Sum	934.4
Variance	0.041039813
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=6)

Value	Count	Frequency (%)
0	13034	88.5%
0.6	427	2.9%
0.8	398	2.7%
0.4	313	2.1%
0.2	218	1.5%
1	191	1.3%
(Missing)	150	1.0%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
0	13034	88.5%
0.2	218	1.5%
0.4	313	2.1%
0.6	427	2.9%
0.8	398	2.7%
1	191	1.3%

Value	Count	Frequency (%)
1	191	1.3%
0.8	398	2.7%
0.6	427	2.9%
0.4	313	2.1%
0.2	218	1.5%
0	13034	88.5%

Month_SeasonalPurchase
Categorical

Distinct	10
Distinct (%)	0.1%
Missing	144
Missing (%)	1.0%
Memory size	115.2 KiB

May	4121
Nov	3439
Mar	2300
Dec	2013
Oct	628
Other values (5)	2086

Length

Max length	4
Median length	3
Mean length	3.0239254
Min length	3

Characters and Unicode

Total characters	44110
Distinct characters	22
Distinct categories	2 ?
Distinct scripts	1 ?
Distinct blocks	1 ?

The Unicode Standard assigns character properties to each code point, which can be used to analyse textual variables.

Unique

Unique	0 ?
Unique (%)	0.0%

Sample

1st row	Feb
2nd row	Feb
3rd row	Feb
4th row	Feb
5th row	Feb

Common Values

Value	Count	Frequency (%)
May	4121	28.0%
Nov	3439	23.3%
Mar	2300	15.6%
Dec	2013	13.7%
Oct	628	4.3%
Sep	519	3.5%
Aug	510	3.5%
Jul	487	3.3%
June	349	2.4%
Feb	221	1.5%
(Missing)	144	1.0%

Length

Histogram of lengths of the category

Common Values (Plot)

Value	Count	Frequency (%)
may	4121	28.3%
nov	3439	23.6%
mar	2300	15.8%
dec	2013	13.8%
oct	628	4.3%
sep	519	3.6%
aug	510	3.5%
jul	487	3.3%
june	349	2.4%
feb	221	1.5%

Most occurring characters

Value	Count	Frequency (%)
M	6421	14.6%
a	6421	14.6%
y	4121	9.3%
N	3439	7.8%
o	3439	7.8%
v	3439	7.8%
e	3102	7.0%
c	2641	6.0%
r	2300	5.2%
D	2013	4.6%
Other values (12)	6774	15.4%

Most occurring categories

Value	Count	Frequency (%)
Lowercase Letter	29523	66.9%
Uppercase Letter	14587	33.1%

Most frequent character per category

Lowercase Letter

Value	Count	Frequency (%)
a	6421	21.7%
y	4121	14.0%
o	3439	11.6%
v	3439	11.6%
e	3102	10.5%
c	2641	8.9%
r	2300	7.8%
u	1346	4.6%
t	628	2.1%
p	519	1.8%
Other values (4)	1567	5.3%

Uppercase Letter

Value	Count	Frequency (%)
M	6421	44.0%
N	3439	23.6%
D	2013	13.8%
J	836	5.7%
O	628	4.3%
S	519	3.6%
A	510	3.5%
F	221	1.5%

Most occurring scripts

Value	Count	Frequency (%)
Latin	44110	100.0%

Most frequent character per script

Latin

Value	Count	Frequency (%)
M	6421	14.6%
a	6421	14.6%
y	4121	9.3%
N	3439	7.8%
o	3439	7.8%
v	3439	7.8%
e	3102	7.0%
c	2641	6.0%
r	2300	5.2%
D	2013	4.6%
Other values (12)	6774	15.4%

Most occurring blocks

Value	Count	Frequency (%)
ASCII	44110	100.0%

Most frequent character per block

ASCII

Value	Count	Frequency (%)
M	6421	14.6%
a	6421	14.6%
y	4121	9.3%
N	3439	7.8%
o	3439	7.8%
v	3439	7.8%
e	3102	7.0%
c	2641	6.0%
r	2300	5.2%
D	2013	4.6%
Other values (12)	6774	15.4%

OS
Real number (ℝ)

Distinct	8
Distinct (%)	0.1%
Missing	134
Missing (%)	0.9%
Infinite	0
Infinite (%)	0.0%
Mean	2.1224224

Minimum	1
Maximum	8
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	115.2 KiB

Quantile statistics

Minimum	1
5-th percentile	1
Q1	2
median	2
Q3	3
95-th percentile	3
Maximum	8
Range	7
Interquartile range (IQR)	1

Descriptive statistics

Standard deviation	0.91440435
Coefficient of variation (CV)	0.43083052
Kurtosis	10.529658
Mean	2.1224224
Median Absolute Deviation (MAD)	0
Skewness	2.0876368
Sum	30981
Variance	0.83613532
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=8)

Value	Count	Frequency (%)
2	7832	53.2%
1	3072	20.9%
3	2987	20.3%
4	572	3.9%
8	96	0.7%
6	26	0.2%
7	6	< 0.1%
5	6	< 0.1%
(Missing)	134	0.9%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
1	3072	20.9%
2	7832	53.2%
3	2987	20.3%
4	572	3.9%
5	6	< 0.1%
6	26	0.2%
7	6	< 0.1%
8	96	0.7%

Value	Count	Frequency (%)
8	96	0.7%
7	6	< 0.1%
6	26	0.2%
5	6	< 0.1%
4	572	3.9%
3	2987	20.3%
2	7832	53.2%
1	3072	20.9%

SearchEngine
Real number (ℝ)

Distinct	13
Distinct (%)	0.1%
Missing	122
Missing (%)	0.8%
Infinite	0
Infinite (%)	0.0%
Mean	2.3566295

Minimum	1
Maximum	13
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	115.2 KiB

Quantile statistics

Minimum	1
5-th percentile	1
Q1	2
median	2
Q3	2
95-th percentile	5
Maximum	13
Range	12
Interquartile range (IQR)	0

Descriptive statistics

Standard deviation	1.7218229
Coefficient of variation (CV)	0.73062946
Kurtosis	12.590887
Mean	2.3566295
Median Absolute Deviation (MAD)	0
Skewness	3.2247015
Sum	34428
Variance	2.9646742
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=13)

Value	Count	Frequency (%)
2	9382	63.7%
1	2959	20.1%
4	879	6.0%
5	539	3.7%
6	211	1.4%
10	200	1.4%
8	154	1.0%
3	127	0.9%
13	73	0.5%
7	69	0.5%
Other values (3)	16	0.1%
(Missing)	122	0.8%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
1	2959	20.1%
2	9382	63.7%
3	127	0.9%
4	879	6.0%
5	539	3.7%
6	211	1.4%
7	69	0.5%
8	154	1.0%
9	1	< 0.1%
10	200	1.4%

Value	Count	Frequency (%)
13	73	0.5%
12	9	0.1%
11	6	< 0.1%
10	200	1.4%
9	1	< 0.1%
8	154	1.0%
7	69	0.5%
6	211	1.4%
5	539	3.7%
4	879	6.0%

Zone
Real number (ℝ)

Distinct	9
Distinct (%)	0.1%
Missing	117
Missing (%)	0.8%
Infinite	0
Infinite (%)	0.0%
Mean	3.1556726

Minimum	1
Maximum	9
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	115.2 KiB

Quantile statistics

Minimum	1
5-th percentile	1
Q1	1
median	3
Q3	4
95-th percentile	8
Maximum	9
Range	8
Interquartile range (IQR)	3

Descriptive statistics

Standard deviation	2.4051549
Coefficient of variation (CV)	0.76216869
Kurtosis	-0.18028937
Mean	3.1556726
Median Absolute Deviation (MAD)	2
Skewness	0.97320412
Sum	46117
Variance	5.78477
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=9)

Value	Count	Frequency (%)
1	5648	38.3%
3	2853	19.4%
4	1374	9.3%
2	1353	9.2%
6	970	6.6%
7	943	6.4%
9	601	4.1%
8	506	3.4%
5	366	2.5%
(Missing)	117	0.8%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
1	5648	38.3%
2	1353	9.2%
3	2853	19.4%
4	1374	9.3%
5	366	2.5%
6	970	6.6%
7	943	6.4%
8	506	3.4%
9	601	4.1%

Value	Count	Frequency (%)
9	601	4.1%
8	506	3.4%
7	943	6.4%
6	970	6.6%
5	366	2.5%
4	1374	9.3%
3	2853	19.4%
2	1353	9.2%
1	5648	38.3%

Type of Traffic
Real number (ℝ)

Distinct	20
Distinct (%)	0.1%
Missing	143
Missing (%)	1.0%
Infinite	0
Infinite (%)	0.0%
Mean	4.0901426

Minimum	1
Maximum	20
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	115.2 KiB

Quantile statistics

Minimum	1
5-th percentile	1
Q1	2
median	2
Q3	4
95-th percentile	13
Maximum	20
Range	19
Interquartile range (IQR)	2

Descriptive statistics

Standard deviation	4.0401466
Coefficient of variation (CV)	0.98777648
Kurtosis	3.2862002
Mean	4.0901426
Median Absolute Deviation (MAD)	1
Skewness	1.9285814
Sum	59667
Variance	16.322785
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=20)

Value	Count	Frequency (%)
2	4553	30.9%
1	2919	19.8%
3	2463	16.7%
4	1300	8.8%
13	930	6.3%
10	546	3.7%
6	505	3.4%
8	388	2.6%
11	284	1.9%
5	284	1.9%
Other values (10)	416	2.8%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
1	2919	19.8%
2	4553	30.9%
3	2463	16.7%
4	1300	8.8%
5	284	1.9%
6	505	3.4%
7	42	0.3%
8	388	2.6%
9	52	0.4%
10	546	3.7%

Value	Count	Frequency (%)
20	225	1.5%
19	20	0.1%
18	13	0.1%
17	1	< 0.1%
16	4	< 0.1%
15	44	0.3%
14	14	0.1%
13	930	6.3%
12	1	< 0.1%
11	284	1.9%

CustomerType
Categorical

Distinct	3
Distinct (%)	< 0.1%
Missing	144
Missing (%)	1.0%
Memory size	115.2 KiB

Returning_Visitor	12550
New_Visitor	1925
Other	112

Length

Max length	17
Median length	17
Mean length	16.116062
Min length	5

Characters and Unicode

Total characters	235085
Distinct characters	16
Distinct categories	3 ?
Distinct scripts	2 ?
Distinct blocks	1 ?

The Unicode Standard assigns character properties to each code point, which can be used to analyse textual variables.

Unique

Unique	0 ?
Unique (%)	0.0%

Sample

1st row	Returning_Visitor
2nd row	Returning_Visitor
3rd row	Returning_Visitor
4th row	Returning_Visitor
5th row	Returning_Visitor

Common Values

Value	Count	Frequency (%)
Returning_Visitor	12550	85.2%
New_Visitor	1925	13.1%
Other	112	0.8%
(Missing)	144	1.0%

Length

Histogram of lengths of the category

Common Values (Plot)

Value	Count	Frequency (%)
returning_visitor	12550	86.0%
new_visitor	1925	13.2%
other	112	0.8%

Most occurring characters

Value	Count	Frequency (%)
i	41500	17.7%
t	27137	11.5%
r	27137	11.5%
n	25100	10.7%
e	14587	6.2%
_	14475	6.2%
V	14475	6.2%
s	14475	6.2%
o	14475	6.2%
R	12550	5.3%
Other values (6)	29174	12.4%

Most occurring categories

Value	Count	Frequency (%)
Lowercase Letter	191548	81.5%
Uppercase Letter	29062	12.4%
Connector Punctuation	14475	6.2%

Most frequent character per category

Lowercase Letter

Value	Count	Frequency (%)
i	41500	21.7%
t	27137	14.2%
r	27137	14.2%
n	25100	13.1%
e	14587	7.6%
s	14475	7.6%
o	14475	7.6%
u	12550	6.6%
g	12550	6.6%
w	1925	1.0%

Uppercase Letter

Value	Count	Frequency (%)
V	14475	49.8%
R	12550	43.2%
N	1925	6.6%
O	112	0.4%

Connector Punctuation

Value	Count	Frequency (%)
_	14475	100.0%

Most occurring scripts

Value	Count	Frequency (%)
Latin	220610	93.8%
Common	14475	6.2%

Most frequent character per script

Latin

Value	Count	Frequency (%)
i	41500	18.8%
t	27137	12.3%
r	27137	12.3%
n	25100	11.4%
e	14587	6.6%
V	14475	6.6%
s	14475	6.6%
o	14475	6.6%
R	12550	5.7%
u	12550	5.7%
Other values (5)	16624	7.5%

Common

Value	Count	Frequency (%)
_	14475	100.0%

Most occurring blocks

Value	Count	Frequency (%)
ASCII	235085	100.0%

Most frequent character per block

ASCII

Value	Count	Frequency (%)
i	41500	17.7%
t	27137	11.5%
r	27137	11.5%
n	25100	10.7%
e	14587	6.2%
_	14475	6.2%
V	14475	6.2%
s	14475	6.2%
o	14475	6.2%
R	12550	5.3%
Other values (6)	29174	12.4%

Gender
Categorical

Distinct	3
Distinct (%)	< 0.1%
Missing	145
Missing (%)	1.0%
Memory size	115.2 KiB

Not Specified	4971
Female	4829
Male	4786

Length

Max length	13
Median length	6
Mean length	7.7293981
Min length	4

Characters and Unicode

Total characters	112741
Distinct characters	16
Distinct categories	3 ?
Distinct scripts	2 ?
Distinct blocks	1 ?

The Unicode Standard assigns character properties to each code point, which can be used to analyse textual variables.

Unique

Unique	0 ?
Unique (%)	0.0%

Sample

1st row	Not Specified
2nd row	Female
3rd row	Female
4th row	Male
5th row	Male

Common Values

Value	Count	Frequency (%)
Not Specified	4971	33.7%
Female	4829	32.8%
Male	4786	32.5%
(Missing)	145	1.0%

Length

Histogram of lengths of the category

Common Values (Plot)

Value	Count	Frequency (%)
not	4971	25.4%
specified	4971	25.4%
female	4829	24.7%
male	4786	24.5%

Most occurring characters

Value	Count	Frequency (%)
e	24386	21.6%
i	9942	8.8%
a	9615	8.5%
l	9615	8.5%
N	4971	4.4%
o	4971	4.4%
t	4971	4.4%
	4971	4.4%
S	4971	4.4%
p	4971	4.4%
Other values (6)	29357	26.0%

Most occurring categories

Value	Count	Frequency (%)
Lowercase Letter	88213	78.2%
Uppercase Letter	19557	17.3%
Space Separator	4971	4.4%

Most frequent character per category

Lowercase Letter

Value	Count	Frequency (%)
e	24386	27.6%
i	9942	11.3%
a	9615	10.9%
l	9615	10.9%
o	4971	5.6%
t	4971	5.6%
p	4971	5.6%
c	4971	5.6%
f	4971	5.6%
d	4971	5.6%

Uppercase Letter

Value	Count	Frequency (%)
N	4971	25.4%
S	4971	25.4%
F	4829	24.7%
M	4786	24.5%

Space Separator

Value	Count	Frequency (%)
	4971	100.0%

Most occurring scripts

Value	Count	Frequency (%)
Latin	107770	95.6%
Common	4971	4.4%

Most frequent character per script

Latin

Value	Count	Frequency (%)
e	24386	22.6%
i	9942	9.2%
a	9615	8.9%
l	9615	8.9%
N	4971	4.6%
o	4971	4.6%
t	4971	4.6%
S	4971	4.6%
p	4971	4.6%
c	4971	4.6%
Other values (5)	24386	22.6%

Common

Value	Count	Frequency (%)
	4971	100.0%

Most occurring blocks

Value	Count	Frequency (%)
ASCII	112741	100.0%

Most frequent character per block

ASCII

Value	Count	Frequency (%)
e	24386	21.6%
i	9942	8.8%
a	9615	8.5%
l	9615	8.5%
N	4971	4.4%
o	4971	4.4%
t	4971	4.4%
	4971	4.4%
S	4971	4.4%
p	4971	4.4%
Other values (6)	29357	26.0%

Cookies Setting
Categorical

Distinct	3
Distinct (%)	< 0.1%
Missing	144
Missing (%)	1.0%
Memory size	115.2 KiB

Deny	4964
Required	4867
ALL	4756

Length

Max length	8
Median length	4
Mean length	5.0085693
Min length	3

Characters and Unicode

Total characters	73060
Distinct characters	12
Distinct categories	2 ?
Distinct scripts	1 ?
Distinct blocks	1 ?

The Unicode Standard assigns character properties to each code point, which can be used to analyse textual variables.

Unique

Unique	0 ?
Unique (%)	0.0%

Sample

1st row	Deny
2nd row	Deny
3rd row	ALL
4th row	ALL
5th row	Deny

Common Values

Value	Count	Frequency (%)
Deny	4964	33.7%
Required	4867	33.0%
ALL	4756	32.3%
(Missing)	144	1.0%

Length

Histogram of lengths of the category

Common Values (Plot)

Value	Count	Frequency (%)
deny	4964	34.0%
required	4867	33.4%
all	4756	32.6%

Most occurring characters

Value	Count	Frequency (%)
e	14698	20.1%
L	9512	13.0%
D	4964	6.8%
n	4964	6.8%
y	4964	6.8%
R	4867	6.7%
q	4867	6.7%
u	4867	6.7%
i	4867	6.7%
r	4867	6.7%
Other values (2)	9623	13.2%

Most occurring categories

Value	Count	Frequency (%)
Lowercase Letter	48961	67.0%
Uppercase Letter	24099	33.0%

Most frequent character per category

Lowercase Letter

Value	Count	Frequency (%)
e	14698	30.0%
n	4964	10.1%
y	4964	10.1%
q	4867	9.9%
u	4867	9.9%
i	4867	9.9%
r	4867	9.9%
d	4867	9.9%

Uppercase Letter

Value	Count	Frequency (%)
L	9512	39.5%
D	4964	20.6%
R	4867	20.2%
A	4756	19.7%

Most occurring scripts

Value	Count	Frequency (%)
Latin	73060	100.0%

Most frequent character per script

Latin

Value	Count	Frequency (%)
e	14698	20.1%
L	9512	13.0%
D	4964	6.8%
n	4964	6.8%
y	4964	6.8%
R	4867	6.7%
q	4867	6.7%
u	4867	6.7%
i	4867	6.7%
r	4867	6.7%
Other values (2)	9623	13.2%

Most occurring blocks

Value	Count	Frequency (%)
ASCII	73060	100.0%

Most frequent character per block

ASCII

Value	Count	Frequency (%)
e	14698	20.1%
L	9512	13.0%
D	4964	6.8%
n	4964	6.8%
y	4964	6.8%
R	4867	6.7%
q	4867	6.7%
u	4867	6.7%
i	4867	6.7%
r	4867	6.7%
Other values (2)	9623	13.2%

Education
Categorical

Distinct	4
Distinct (%)	< 0.1%
Missing	136
Missing (%)	0.9%
Memory size	115.2 KiB

Others	3726
Graduate	3691
Diploma	3653
Not Specified	3525

Length

Max length	13
Median length	8
Mean length	8.4467283
Min length	6

Characters and Unicode

Total characters	123280
Distinct characters	21
Distinct categories	3 ?
Distinct scripts	2 ?
Distinct blocks	1 ?

The Unicode Standard assigns character properties to each code point, which can be used to analyse textual variables.

Unique

Unique	0 ?
Unique (%)	0.0%

Sample

1st row	Not Specified
2nd row	Others
3rd row	Others
4th row	Diploma
5th row	Diploma

Common Values

Value	Count	Frequency (%)
Others	3726	25.3%
Graduate	3691	25.1%
Diploma	3653	24.8%
Not Specified	3525	23.9%
(Missing)	136	0.9%

Length

Histogram of lengths of the category

Common Values (Plot)

Value	Count	Frequency (%)
others	3726	20.6%
graduate	3691	20.4%
diploma	3653	20.2%
not	3525	19.5%
specified	3525	19.5%

Most occurring characters

Value	Count	Frequency (%)
e	14467	11.7%
a	11035	9.0%
t	10942	8.9%
i	10703	8.7%
r	7417	6.0%
d	7216	5.9%
o	7178	5.8%
p	7178	5.8%
O	3726	3.0%
h	3726	3.0%
Other values (11)	39692	32.2%

Most occurring categories

Value	Count	Frequency (%)
Lowercase Letter	101635	82.4%
Uppercase Letter	18120	14.7%
Space Separator	3525	2.9%

Most frequent character per category

Lowercase Letter

Value	Count	Frequency (%)
e	14467	14.2%
a	11035	10.9%
t	10942	10.8%
i	10703	10.5%
r	7417	7.3%
d	7216	7.1%
o	7178	7.1%
p	7178	7.1%
h	3726	3.7%
s	3726	3.7%
Other values (5)	18047	17.8%

Uppercase Letter

Value	Count	Frequency (%)
O	3726	20.6%
G	3691	20.4%
D	3653	20.2%
N	3525	19.5%
S	3525	19.5%

Space Separator

Value	Count	Frequency (%)
	3525	100.0%

Most occurring scripts

Value	Count	Frequency (%)
Latin	119755	97.1%
Common	3525	2.9%

Most frequent character per script

Latin

Value	Count	Frequency (%)
e	14467	12.1%
a	11035	9.2%
t	10942	9.1%
i	10703	8.9%
r	7417	6.2%
d	7216	6.0%
o	7178	6.0%
p	7178	6.0%
O	3726	3.1%
h	3726	3.1%
Other values (10)	36167	30.2%

Common

Value	Count	Frequency (%)
	3525	100.0%

Most occurring blocks

Value	Count	Frequency (%)
ASCII	123280	100.0%

Most frequent character per block

ASCII

Value	Count	Frequency (%)
e	14467	11.7%
a	11035	9.0%
t	10942	8.9%
i	10703	8.7%
r	7417	6.0%
d	7216	5.9%
o	7178	5.8%
p	7178	5.8%
O	3726	3.0%
h	3726	3.0%
Other values (11)	39692	32.2%

Marital Status
Categorical

Distinct	3
Distinct (%)	< 0.1%
Missing	130
Missing (%)	0.9%
Memory size	115.2 KiB

Other	4952
Single	4919
Married	4730

Length

Max length	7
Median length	6
Mean length	5.9847956
Min length	5

Characters and Unicode

Total characters	87384
Distinct characters	13
Distinct categories	2 ?
Distinct scripts	1 ?
Distinct blocks	1 ?

The Unicode Standard assigns character properties to each code point, which can be used to analyse textual variables.

Unique

Unique	0 ?
Unique (%)	0.0%

Sample

1st row	Other
2nd row	Married
3rd row	Married
4th row	Single
5th row	Other

Common Values

Value	Count	Frequency (%)
Other	4952	33.6%
Single	4919	33.4%
Married	4730	32.1%
(Missing)	130	0.9%

Length

Histogram of lengths of the category

Common Values (Plot)

Value	Count	Frequency (%)
other	4952	33.9%
single	4919	33.7%
married	4730	32.4%

Most occurring characters

Value	Count	Frequency (%)
e	14601	16.7%
r	14412	16.5%
i	9649	11.0%
O	4952	5.7%
t	4952	5.7%
h	4952	5.7%
S	4919	5.6%
n	4919	5.6%
g	4919	5.6%
l	4919	5.6%
Other values (3)	14190	16.2%

Most occurring categories

Value	Count	Frequency (%)
Lowercase Letter	72783	83.3%
Uppercase Letter	14601	16.7%

Most frequent character per category

Lowercase Letter

Value	Count	Frequency (%)
e	14601	20.1%
r	14412	19.8%
i	9649	13.3%
t	4952	6.8%
h	4952	6.8%
n	4919	6.8%
g	4919	6.8%
l	4919	6.8%
a	4730	6.5%
d	4730	6.5%

Uppercase Letter

Value	Count	Frequency (%)
O	4952	33.9%
S	4919	33.7%
M	4730	32.4%

Most occurring scripts

Value	Count	Frequency (%)
Latin	87384	100.0%

Most frequent character per script

Latin

Value	Count	Frequency (%)
e	14601	16.7%
r	14412	16.5%
i	9649	11.0%
O	4952	5.7%
t	4952	5.7%
h	4952	5.7%
S	4919	5.6%
n	4919	5.6%
g	4919	5.6%
l	4919	5.6%
Other values (3)	14190	16.2%

Most occurring blocks

Value	Count	Frequency (%)
ASCII	87384	100.0%

Most frequent character per block

ASCII

Value	Count	Frequency (%)
e	14601	16.7%
r	14412	16.5%
i	9649	11.0%
O	4952	5.7%
t	4952	5.7%
h	4952	5.7%
S	4919	5.6%
n	4919	5.6%
g	4919	5.6%
l	4919	5.6%
Other values (3)	14190	16.2%

WeekendPurchase
Categorical

Distinct	2
Distinct (%)	< 0.1%
Missing	121
Missing (%)	0.8%
Memory size	115.2 KiB

0.0	11189
1.0	3421

Length

Max length	3
Median length	3
Mean length	3
Min length	3

Characters and Unicode

Total characters	43830
Distinct characters	3
Distinct categories	2 ?
Distinct scripts	1 ?
Distinct blocks	1 ?

The Unicode Standard assigns character properties to each code point, which can be used to analyse textual variables.

Unique

Unique	0 ?
Unique (%)	0.0%

Sample

1st row	0.0
2nd row	0.0
3rd row	1.0
4th row	0.0
5th row	1.0

Common Values

Value	Count	Frequency (%)
0.0	11189	76.0%
1.0	3421	23.2%
(Missing)	121	0.8%

Length

Histogram of lengths of the category

Common Values (Plot)

Value	Count	Frequency (%)
0.0	11189	76.6%
1.0	3421	23.4%

Most occurring characters

Value	Count	Frequency (%)
0	25799	58.9%
.	14610	33.3%
1	3421	7.8%

Most occurring categories

Value	Count	Frequency (%)
Decimal Number	29220	66.7%
Other Punctuation	14610	33.3%

Most frequent character per category

Decimal Number

Value	Count	Frequency (%)
0	25799	88.3%
1	3421	11.7%

Other Punctuation

Value	Count	Frequency (%)
.	14610	100.0%

Most occurring scripts

Value	Count	Frequency (%)
Common	43830	100.0%

Most frequent character per script

Common

Value	Count	Frequency (%)
0	25799	58.9%
.	14610	33.3%
1	3421	7.8%

Most occurring blocks

Value	Count	Frequency (%)
ASCII	43830	100.0%

Most frequent character per block

ASCII

Value	Count	Frequency (%)
0	25799	58.9%
.	14610	33.3%
1	3421	7.8%

Made_Purchase
Boolean

Distinct	2
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	14.5 KiB

False	9065
True	5666

Common Values (Table)
Common Values (Plot)

Value	Count	Frequency (%)
False	9065	61.5%
True	5666	38.5%

Auto

The auto setting is an interpretable pairwise column metric of the following mapping:

Variable_type-Variable_type : Method, Range
Categorical-Categorical : Cramer's V, [0,1]
Numerical-Categorical : Cramer's V, [0,1] (using a discretized numerical column)
Numerical-Numerical : Spearman's ρ, [-1,1]

The number of bins used in the discretization for the Numerical-Categorical column pair can be changed using config.correlations["auto"].n_bins. The number of bins affects the granularity of the association you wish to measure.

This configuration uses the recommended metric for each pair of columns.

Spearman's ρ

The Spearman's rank correlation coefficient (ρ) is a measure of monotonic correlation between two variables, and is therefore better in catching nonlinear monotonic correlations than Pearson's r. It's value lies between -1 and +1, -1 indicating total negative monotonic correlation, 0 indicating no monotonic correlation and 1 indicating total positive monotonic correlation.

To calculate ρ for two variables X and Y, one divides the covariance of the rank variables of X and Y by the product of their standard deviations.

Pearson's r

The Pearson's correlation coefficient (r) is a measure of linear correlation between two variables. It's value lies between -1 and +1, -1 indicating total negative linear correlation, 0 indicating no linear correlation and 1 indicating total positive linear correlation. Furthermore, r is invariant under separate changes in location and scale of the two variables, implying that for a linear function the angle to the x-axis does not affect r.

To calculate r for two variables X and Y, one divides the covariance of X and Y by the product of their standard deviations.

Kendall's τ

Similarly to Spearman's rank correlation coefficient, the Kendall rank correlation coefficient (τ) measures ordinal association between two variables. It's value lies between -1 and +1, -1 indicating total negative correlation, 0 indicating no correlation and 1 indicating total positive correlation.

To calculate τ for two variables X and Y, one determines the number of concordant and discordant pairs of observations. τ is given by the number of concordant pairs minus the discordant pairs divided by the total number of pairs.

Cramér's V (φc)

Cramér's V is an association measure for nominal random variables. The coefficient ranges from 0 to 1, with 0 indicating independence and 1 indicating perfect association. The empirical estimators used for Cramér's V have been proved to be biased, even for large samples. We use a bias-corrected measure that has been proposed by Bergsma in 2013 that can be found here.

Phik (φk)

Phik (φk) is a new and practical correlation coefficient that works consistently between categorical, ordinal and interval variables, captures non-linear dependency and reverts to the Pearson correlation coefficient in case of a bivariate normal input distribution. There is extensive documentation available here.

A simple visualization of nullity by column.

Nullity matrix is a data-dense display which lets you quickly visually pick out patterns in data completion.

The correlation heatmap measures nullity correlation: how strongly the presence or absence of one variable affects the presence of another.

First rows
Last rows

	HomePage	ProductDescriptionPage	ProductDescriptionPage_Duration	GoogleMetric:Bounce Rates	GoogleMetric:Exit Rates	SeasonalPurchase	Month_SeasonalPurchase	OS	SearchEngine	Zone	Type of Traffic	CustomerType	Gender	Cookies Setting	Education	Marital Status	WeekendPurchase	Made_Purchase
0	0.0	1.0	0.000000	0.20	0.200000	0.0	Feb	4.0	1.0	9.0	3.0	Returning_Visitor	Not Specified	Deny	Not Specified	Other	0.0	False
1	0.0	2.0	2.666667	0.05	0.140000	0.0	Feb	3.0	2.0	2.0	4.0	Returning_Visitor	Female	Deny	Others	Married	0.0	False
2	0.0	10.0	627.500000	0.02	0.050000	0.0	Feb	3.0	3.0	1.0	4.0	Returning_Visitor	Female	ALL	Others	Married	1.0	False
3	0.0	1.0	0.000000	0.20	0.200000	0.4	Feb	2.0	4.0	3.0	3.0	Returning_Visitor	Male	ALL	Diploma	Single	0.0	False
4	1.0	0.0	0.000000	0.20	0.200000	0.0	Feb	1.0	2.0	1.0	5.0	Returning_Visitor	Male	Deny	Diploma	Other	1.0	False
5	0.0	3.0	738.000000	0.00	0.022222	0.4	Feb	2.0	4.0	1.0	2.0	Returning_Visitor	Female	Required	Not Specified	Other	0.0	False
6	0.0	3.0	395.000000	0.00	0.066667	0.0	Feb	1.0	1.0	3.0	3.0	Returning_Visitor	Female	ALL	Diploma	Married	0.0	False
7	0.0	7.0	280.500000	0.00	0.028571	0.0	Feb	1.0	1.0	1.0	3.0	Returning_Visitor	Female	Deny	Diploma	Other	0.0	False
8	0.0	6.0	98.000000	0.00	0.066667	0.0	Feb	2.0	5.0	1.0	3.0	Returning_Visitor	Not Specified	Deny	Graduate	Single	0.0	False
9	0.0	2.0	68.000000	0.00	0.100000	0.0	Feb	3.0	2.0	3.0	3.0	Returning_Visitor	Male	Required	Diploma	Single	0.0	False

	HomePage	HomePage_Duration	LandingPage	LandingPage_Duration	ProductDescriptionPage	ProductDescriptionPage_Duration	GoogleMetric:Bounce Rates	GoogleMetric:Exit Rates	Month_SeasonalPurchase	OS	SearchEngine	Zone	Type of Traffic	CustomerType	Gender	Cookies Setting	Education	Marital Status	WeekendPurchase	Made_Purchase
14721	0.0	0.000000	0.0	0.0	2.0	32.000000	0.000000	0.100000	Feb	2.0	2.0	1.0	3.0	Returning_Visitor	Female	Deny	Diploma	Other	0.0	True
14722	1.0	3.000000	0.0	0.0	11.0	271.716667	0.000000	0.016667	Mar	4.0	1.0	3.0	2.0	Returning_Visitor	Male	Deny	Diploma	Married	1.0	True
14723	0.0	0.000000	0.0	0.0	5.0	47.000000	0.000000	NaN	Nov	2.0	2.0	3.0	3.0	Returning_Visitor	Not Specified	ALL	Not Specified	Other	0.0	True
14724	1.0	194.000000	0.0	0.0	21.0	304.275000	0.000000	0.001170	May	1.0	2.0	4.0	2.0	Returning_Visitor	Female	Required	Others	Other	0.0	True
14725	0.0	0.000000	0.0	0.0	4.0	69.000000	0.000000	0.050000	Mar	1.0	1.0	1.0	2.0	Returning_Visitor	Not Specified	ALL	Others	Other	0.0	True
14726	1.0	4.000000	0.0	0.0	39.0	983.138889	0.015385	0.017599	Nov	3.0	2.0	6.0	3.0	Returning_Visitor	Female	Deny	NaN	Married	0.0	True
14727	8.0	117.023809	2.0	57.0	11.0	252.892857	0.000000	0.011078	May	2.0	2.0	2.0	4.0	Returning_Visitor	Not Specified	ALL	Diploma	Married	0.0	True
14728	2.0	75.600000	2.0	652.8	10.0	1143.666667	0.000000	0.023333	Aug	2.0	2.0	4.0	2.0	Returning_Visitor	Not Specified	Required	Others	Single	0.0	True
14729	0.0	0.000000	0.0	0.0	6.0	1057.000000	0.000000	0.033333	Mar	2.0	4.0	4.0	1.0	Returning_Visitor	Not Specified	Required	Not Specified	Married	0.0	True
14730	0.0	0.000000	0.0	0.0	21.0	1372.700000	0.019048	0.035714	Mar	1.0	1.0	3.0	1.0	Returning_Visitor	Female	ALL	Diploma	Other	0.0	True

Most frequently occurring

	HomePage	HomePage_Duration	LandingPage	LandingPage_Duration	ProductDescriptionPage	ProductDescriptionPage_Duration	GoogleMetric:Bounce Rates	GoogleMetric:Exit Rates	GoogleMetric:Page Values	SeasonalPurchase	Month_SeasonalPurchase	OS	SearchEngine	Zone	Type of Traffic	CustomerType	Gender	Cookies Setting	Education	Marital Status	WeekendPurchase	Made_Purchase	# duplicates
0	0.0	0.0	0.0	0.0	1.0	0.0	0.2	0.2	0.0	0.0	May	1.0	1.0	1.0	3.0	Returning_Visitor	Male	Deny	Others	Other	0.0	False	2

Overview

Variables

Common Values

Length

Common Values (Plot)

Most occurring characters

Most occurring categories

Most frequent character per category

Lowercase Letter

Uppercase Letter

Most occurring scripts

Most frequent character per script

Latin

Most occurring blocks

Most frequent character per block

ASCII

Common Values

Length

Common Values (Plot)

Most occurring characters

Most occurring categories

Most frequent character per category

Lowercase Letter

Uppercase Letter

Connector Punctuation

Most occurring scripts

Most frequent character per script

Latin

Common

Most occurring blocks

Most frequent character per block

ASCII

Common Values

Length

Common Values (Plot)

Most occurring characters

Most occurring categories

Most frequent character per category

Lowercase Letter

Uppercase Letter

Space Separator

Most occurring scripts

Most frequent character per script

Latin

Common

Most occurring blocks

Most frequent character per block

ASCII

Common Values

Length

Common Values (Plot)

Most occurring characters

Most occurring categories

Most frequent character per category

Lowercase Letter

Uppercase Letter

Most occurring scripts

Most frequent character per script

Latin

Most occurring blocks

Most frequent character per block

ASCII

Common Values

Length

Common Values (Plot)

Most occurring characters

Most occurring categories

Most frequent character per category

Lowercase Letter

Uppercase Letter

Space Separator

Most occurring scripts

Most frequent character per script

Latin

Common

Most occurring blocks

Most frequent character per block

ASCII

Common Values

Length